Goodbye Parma, It Was Nice Eating You

Food porn. A term dedicated to taking pictures of amazing looking food and posting it on social media platforms, in particular Instagram. Foodies of Melbourne aren’t simply going to restaurants and cafes to eat, oh no. Times have changed, the purpose is now to take amazing filtered photos of good-looking food to post on social media. The most important thing isn’t to eat something that tastes good, it’s about eating something that looks deliciously good.

If we’re honest with ourselves, what do we mostly see on Instagram? Sure, there are heaps of different posts – family, friends, gym workouts, bikini bods, pretty clouds, and pets but food is also a subject to photograph which is pretty up there on the Insta scale.

This leads me on to my next point, sure its nice taking pictures of well-presented food but how about dishes that don’t look as good?? How about the ones that no matter how hard you try, they still don’t look as good as a braised pork belly with potato relish salad, garnished with a red cabbage and south american pea puree? Our favourite pub meal, the classic chicken parmigiana is a victim of this.

Sure, a picture of a parma like above doesn’t look as good as say a breakfast pancake like the one below (courtesy of moi), but it might taste as good, if not better.

So what I’m trying to get at here is the power of social media on food. If a dish doesn’t look good, it most likely isn’t going up as an Instagram post or on a Facebook page. If a dish isn’t social media worthy it’s at risk of not being ordered, not being eaten, not being devoured. What I would recommend? Being a foodie myself, it seems to be all about presentation nowadays which is now what restaurants need to focus on, otherwise? Loss of customers, that’s right people may decide to not come and eat at your food parlour, and let’s not forget the extinction and the end of not-as-nice looking dishes.

So tell me, are you a food porn fanatic? Do YOU post pictures of food that looks so good it could walk the runway? Let me know in the comments below. Also, follow me on Insta and I’ll follow you back, I’d love to see those food porn pics of yours.

Cover photo courtesy of:


4 thoughts on “Goodbye Parma, It Was Nice Eating You

  1. LOL poor parma, ugly from every angle, but it’s what’s inside that counts. I don’t know if I agree with the whole making food look good thing, because food, is food. It should taste delicious, that should be the focus.

    But regardless of what my opinion is, you’re right, if restaurants don’t start focusing on how it all looks, they’ll lose out, so whether or not they agree with it they kind of just have to anyway.

    This was such a top blog post btw, short, true, made me smile and nod in “yeah that’s so right” agreement.


    1. Thanks for your comment Becky! I agree with you, food in the end is meant to be eaten and taste good, not sit there and look pretty. Although saying that, the look of food has become very important if restaurants and food retailers want their dishes to make an appearance on social media.

      Liked by 1 person

  2. Absolutely spot on! I completely agree. Platforms like Instagram have the potential to provide businesses with “free marketing” from their consumers through WOM… especially cafes, restaurants, wineries etc.. I agree completely that presentation of food has taken on a whole new meaning. It isn’t just there to make you want to eat your meal, it now has to be photogenic too! 😉 A strong social media strategy in regards to this would be such an investment for a business. I mean, just look at Top Paddock on Instagram, a perfect example!

    Great post 🙂

    Liked by 1 person

    1. Thanks for your comment! I follow Top Paddock on Instagram myself and feel like their popularity comes from how nice and pretty their dishes look! You are completely right, restaurants and cafes need to rethink their strategies and expand investment into the positive appeal of their dishes to the eye.


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