#whatisahashtag #whyhashtag #whypeopledodis

Before I wrote this post, I didn’t understand hashtags. I’ve seen it all over social media and the internet, but didn’t see the point of it. Why do people use it? Does it actually have a purpose? Well I did a bit of research, and let’s just say, I’ve learnt it is one clever concept…

According to Urban Dictionary the hashtag is predominantly associated with Twitter, in which case it allows people to post tweets linking to topics, sparking a worldwide, giant conversation. It allows people to also search for or follow discussions by searching a hashtag. #interesting #crazyonlinediscussions Considering the inventor of the hashtag, Chris Messina, sees it as an “accidental” invention, its amazing to think how it has evolved social media (not just Twitter) and created conversations for everyone around the world to join in. #worlwideconversation #accidentalawesomeidea

Although it seems like a clever concept, the idea of the hashtag hasn’t been lucky enough to cop absolutely no negative criticism and feedback from the public. Some are saying the hashtag is harmful in that hashtags associated with a specific event or topic can be overused by tweeters, meaning that for those who want their tweets to be noticed by a wider audience, it ain’t gonna happen. This is because in different cases, for example popular sporting events, hashtags will be used millions of times per second! So your tweet MAY get noticed for a second (literally), then get buried under a truckload of other tweets the next second. #soz Other negative criticisms of the hashtag are that they are ruining the English language. Instead of writing full sentences, we now use hashtags. #lazy #needcake #eatingnutella #mmmm This also gives our posted words on the internet a sense of ambiguity for example in the case of #winning:

Let’s not forget hashtags that can go absolutely wrong. Having words mashed together can lead to being read in a way which they’re not meant to be read, or they can be abbreviated to something completely different and unrelated. A couple of my personal favs #susanalbumparty #nowthatchersdead.

The Australian Open this year used many different hashtags to spark a wide spread conversation relating to Australia’s biggest tennis event of the year, but even they managed to be associated with an interesting hashtag which unfortunately had a double meaning. #AOselfie was used by fans at the Australian Open to post selfies whilst at the tennis on social media platforms. Mistakenly the #AOselfie hashtag could also be interpreted as ‘Adults Only’ selfies, although luckily, due to the heavy flow of traffic during the event, it was only a minority compared to the amount of tennis selfies. #yay #phew #R18+

So there we have it, the hashtag. Let me know what you think, are you a heavy user of the hashtag? Do you understand it? Or do you agree with the negative criticisms? #opinions #lemmeknow #commentsbelow #keepscrolling #enjoyinghastagging #alittletoomuch

Oh, and to finish off, here’s some JT eye candy my fav video on hashtags (the world better not come to this). #enjoy #JTisababe #ifpeopletalklikethis #iwillmovetomars #toodloo


Give Us A Twirl Genie

Back in January when the Australian Open 2015 tournament was in full swing, certain stories and moments captured not just Australia but the world’s attention; one of them being an interview with Eugenie (Genie) Bouchard, currently the world no. 7 and 2014 Wimbledon runner-up. For those who aren’t aware, Canadian (gorgeous) tennis player had just won her second round match, when she was asked to give the audience a ‘twirl’ during her interview, to show off her brightly coloured Nike yellow and pink outfit. Sounds harmless right? Apparently not…

A moment like this became the talk of the entire world soon after, not because people wanted to know where to purchase Genie’s outfit from, but people claimed the question to be ‘sexist’ and hence sparked controversy. It started on Twitter, with people sending outraged tweets based on the interview, claiming that male tennis players wouldn’t be asked to do anything ridiculous like that so why should Genie?

The interview also sparked conversation on platforms such as Facebook as well as articles being published in our local Herald Sun and international publications including the UK’s Daily Mail and Hello! Magazine in Canada. Not only that, but fellow tennis players participating in the tournament were also being asked on their opinion on the incident in their post-match interviews. Players like Maria Sharapova blatantly admitted she didn’t care; “I really have no interest in that, honestly. I’m sure you guys have covered every part of it. You know, I stay away from that.”

So what happened in the end? Channel 7 decided to distance itself from the controversy, claiming the interviewer Ian Cohen actually worked as a broadcaster for Tennis Australia. Eugenie Bouchard herself didn’t kick up too much of a stink, laughing about the whole incident and posting a cartoon picture on Twitter, tweeting “It could have been worse”.

So there you have it, one of the memorable moments of the Australian Open 2015 which became the talk of the world. Social media and the internet have demonstrated, in this case, to be able to create areas of discussion and controversy around the world, from something seeming to be comedic and harmless, to a campaign of sexism against women and discrimination. What if social media and the internet didn’t exist? Would this even have been an issue or would it have been swept under the rug and not been noticed at all? Now that the internet plays such a prominent role in the majority of people’s lives, it allows the people to speak openly and freely about what they wish, being able to express their opinions on what’s important to them and what issues need to be raised, including this blog! Now that’s what I call, the beauty of the internet.

But how about you? Do you feel comfortable expressing your views and opinions on the internet? Would you get involved or consider yourself a bystander? Was asking Genie to ‘give us a twirl’ sexist? Let me know in the comments below!

How Tennis Legends Remain Legendary Through Social Media

Social media and sport. Two things which having been put together, have completely (and beautifully) evolved the sports industry and all involved. What is social media you ask? Social media refers to sites most of us use daily including Facebook, Twitter, Instagram, LinkedIn, and Youtube. Sites like these allow us to connect, share, post, comment, and link to others from all over the world.

As a tennis enthusiast, it’s been amazing to see social media and its influence on the top players in the world. As funny as it sounds, tennis players are brands. And as brands, tennis players (along with all other sporting professionals) need to market themselves in order to develop a large support and fan base. Therefore, it is necessary in our society today, for sporting professionals to use various social media platforms.

To start off, let’s take a look at my all time personal fav, Roger Federer. He’s beautiful, I know. Just under 15million likes on Facebook, 464k followers on Instagram, 2.7million followers on Twitter, and the 2nd most popular tennis player on social media (number 1 in my eyes). What do all these big numbers say about Roger? They tell us he engages with fans. He includes them in his life, and makes them feel important to him. Although it’s difficult for him to personally engage with all of us fans, he takes the time to post photos, statuses, and tweets of where he is, what trophy he’s just won, what he’s eating, who he’s making friends with, and what sort of cake he got for his birthday.

Becoming an instant Twitter sensation back in 2013, the Feds also conducts Q&A sessions on social media such as Twitter and Reddit where fans are able to ask the man any questions they like, and when I mean any question, I mean any question.

So pretty much, sporting professionals need to have a social media presence if they want to be noticed in the world and supported by a large number of fans because let’s face it, if Roger Federer didn’t have the thousands and millions of followers on his social platforms, fans wouldn’t pay top money to watch him play tennis, sponsors like Nike and Wilson wouldn’t do anything for him to wear and use their gear, and the 4 grand slams throughout the year wouldn’t make sure that all his towels were folded to perfection during tournaments. All this happens because of his fans and support from his engagement with the world through social media. He’s not just a great athlete but a role model, a great influence to all those that look up to him. This is where social media is important. It’s needed by sporting athletes to be able to maintain their stature and reputation in a digital world where 72% of internet users are active on social media.

I want to hear what you have to say. Do you think it’s important for all sporting athletes to be on social media? Which sporting athletes do you follow on social media? Why? Leave a comment below, otherwise click here if you’re after some Twitter advice from the tennis pros themselves.

About me

Hey there! My name is Rosy and I’m in my final year at Monash University doing a double business degree in marketing and management. As you probably noticed opening my blog for the first time, there’s a tennis picture. Interestingly enough, I’ll be blogging about 2 things I’m very interested in; tennis and digital marketing. Happy reading!

[9am seminar]